Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model

Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model
Case Code: LDEN192
Case Length: 13 Pages
Period: 2001-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization : Zumba Fitness, LLC
Industry :Leisure & Entertainment
Countries : United States
Themes: Customer Relationship Management, New Business Development, Business Models,Brand StrategyStrategies
Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model
Abstract Case Intro 1 Case Intro 2 Excerpts

Early Years of Pérez

Pérez was born to a single mother, María del Carmen Pérez, in 1970 in Cali, Colombia. As a seven year old boy, he saw the American film “Grease” and fell in love with dancing. During his childhood, he used to imitate the dance style of pop star Michael Jackson and grooved along to Latin American music. Though dancing was his passion, he could not learn dance as he was unable to pay for the lessons..

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